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As CEO of Forward Media, Peter is focused on leading the agency’s growth, product strategy, and overall strategic direction to build a world-class results-based business performance media agency.

Peter leverages his experience to drive innovation and a culture that is laser focused on achieving measurable results for clients. His vision is to build an environment where the people, processes, and products work in full alignment toward achieving success for employees and partner clients. His goal is to build a team that cultivates a client-first organization and where innovation and technology combine with a drive to succeed.

Prior to founding Forward Media with his partners, Peter enjoyed a 25-plus-year career in the advertising, media, and creative industry, both running agencies and at the holding company level.