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Alex was an early adopter of online marketplaces and utilized platforms to bring nutritional supplements to the DTC market. As co-founder of Fortress, Alex applies his deep market knowledge to uncover market trends and untapped niches that have allowed Fortress to stay ahead in an ever-evolving and competitive marketplace. Alex holds a business degree from Franklin and Marshall College. Outside of Fortress, you can find Alex playing tennis or with his French Bulldog, Mooshu, eating their way through all 32,000 (gluten-free) pizzerias in New York.