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Viswanath (Sri) Srikanth is a seasoned professional in marketing strategy, operations, and data analytics, currently serving as Senior Director of Marketing Strategy, Operations, and Analytics at Fortinet since February 2023. Prior experience includes pivotal roles at Cisco, where responsibilities encompassed the development of analytics and data science tools to enhance B2B customer retention and marketing performance. With a strong background in leading data-driven initiatives, Srikanth has also held various technical and managerial positions at IBM over an 18-year tenure, focusing on digital analytics and industry standards. Academic credentials include multiple master's degrees in Computer Science and Predictive Analytics from respected institutions, alongside a Bachelor's degree in Electronics and Communication. Areas of expertise cover a wide spectrum of machine learning, data science, marketing strategies, and analytical tools.