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Veronica Vasco, MBA is currently the Vice President Global Pricing at Fortifi Food Processing Solutions. Veronica previously held positions at Danfoss A/S, including Senior Director, Head of Pricing Excellence Program, Director Global Pricing, and Global Pricing Excellence Manager. Veronica has extensive experience in developing pricing strategies, implementing pricing processes, and maximizing profitability across global organizations. Veronica also has a background in sales excellence, e-Business solutions, and leadership development programs. Veronica holds an Executive MBA from Henley Business School.