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Lara Rojas has a long and varied work experience. Lara began their career in 2011 as an Event Producer for EVENTSTYLE. Lara then took on a Marketing and Sales Development Internship at Business Insider in 2012, followed by a Media Relations Internship at MSNBC in 2013. In 2014, they worked as an Associate Brand Producer and then a Brand Producer for Forbes BrandVoice. From 2015 to 2019, they held the roles of Creative Strategist and Director of Strategy at SJR. In 2019, they joined Code and Theory as a Senior Creative Strategist and Associate Director of Creative Strategy. In 2021, they became the Global Director of Originals Brand Marketing Comms, Digital Hype at adidas. Lara is currently the Head of Marketing at Formitable.

Lara Rojas holds a Bachelor's Degree in Theirtory, Markets and Management Studies, and Visual and Media Studies from Duke University. Lara also attended UCL.