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Mitchell Hanson is an accomplished marketing executive with extensive experience in demand generation and marketing strategies across various organizations. Currently serving as Vice President of Marketing and Vice President of Demand Generation at Forethought since April 2023, Mitchell previously held the role of Senior Director of Global Demand Generation at ZoomInfo. Notable achievements include defining the customer feedback management category and driving significant year-over-year growth at AskNicely, where Mitchell contributed to the organization becoming a leader in the space. Throughout a career that includes leadership positions at Zapproved, Hanzo, and AskNicely, Mitchell has demonstrated expertise in B2B digital marketing strategies, campaign management, and marketing operations. With a background in consulting for B2B organizations, Mitchell has provided strategic insights for growth-phase companies, backed by a solid educational foundation from the University of Oregon and Portland State University.