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Kate Mitchell has a strong background in ecommerce and digital trading, with experience in leading various teams and strategies to optimize user experience, conversion rates, and revenue generation. With a degree in Religion & Theology from The University of Manchester, Kate has held roles such as Head of Ancillary Revenue and Trading at Forest Holidays, Head of Ecommerce and Digital Transformation at DW SPORTS & LEISURE LTD, and Head of Ecommerce Trading at N Brown Group. Kate has also worked as a UX & Conversion Manager at Steinhoff UK and Optimisation Manager at ao.com. Their expertise lies in improving website performance through testing, optimization, and personalization strategies.