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Lars Folkmann is the Group CEO at Forenede A/S. Lars has also been a Board Member at Peter Beier Chokolade A/S from May 2019 to December 2021. Prior to that, they were the Executive Vice President & Chief Commercial Officer at CO-RO A/S from April 2013 to January 2021. Lars was also a Commercial Director at ISS A/S from January 2002 to December 2012 and Sales & Marketing Director at The Coca-Cola Company from May 1991 to December 2002.

Lars Folkmann has a M.Sc. (Econ) in marketing and strategy from Copenhagen Business School. Lars also has a business strategy degree from Stanford University and has taken courses in effective negotiation and mergers & acquisitions from IMD. Lars has also completed a leadership for marketplace excellence course from The Coca-Cola Company and a brand development programme from Ashridge Executive Education, Hult International Business School.

Madeleine Lundström - CEO, United Care Sweden, Gisela Sandin - Group CFO, and Thomas Kempf - CEO, United Service Denmark report to Lars Folkmann.