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Jacqueline (Jackie) Popelier serves as the Senior Director of Advertising and Owner Communications at FordDirect, where responsibility includes leading a pioneering, data-driven advertising solution for over 3,800 Ford and Lincoln dealers since February 2019. Prior to this role, Jackie spent nearly nine years at UM Worldwide, progressing from Associate Director of Tier II Digital Advertising to SVP and Client Business Partner in Portfolio Management. Jackie also held a managerial position at BBDO Detroit for a decade, focusing on client management and the execution of comprehensive advertising strategies. Academic credentials include an Executive Women in Leadership program from Cornell University, a BA in Marketing from Michigan State University's Eli Broad College of Business, and an MBA in Management from Walsh College.