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Alan M. is an experienced growth marketer, currently freelancing since 2010 and serving as Digital Marketing Lead at Fordaq, a prominent B2B marketplace for wood products with over 200,000 members globally. With a robust background in PPC, SEO, CRO, and A/B testing, Alan has successfully developed growth strategies for various clients, enhancing their business goals. Prior experience includes roles as PPC Consultant at SOFTWIN and SEO Specialist while self-employed, managing numerous websites and generating significant sales through affiliate marketing. Alan holds a Master's degree in Marketing, Advertising and PR from The University of Sheffield, along with various certifications in digital analytics and growth marketing from prestigious institutions such as MIT Sloan and CXL.