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Sam Holmes has worked in the marketing industry since 2016. Sam began their career as a Marketing & Business Development Executive at Enjoy Digital, where they were responsible for helping the agency grow and acquire clients through B2B marketing, bid management and new business development. In 2018, they moved to Epiphany Search, one of the UK's leading search agencies, as a Marketing Executive. At Epiphany, they were involved in creating award-winning, world class marketing campaigns. In 2019, Sam joined Fusion Unlimited as a Marketing Manager. At Fusion, they were responsible for overseeing the agency's own sales & marketing strategy. In 2021, Sam became the Head of Marketing at Force24 - Marketing Automation, where they previously held the roles of Senior Marketing Manager and Marketing Manager.

Sam Holmes completed a Bachelor of Arts (Honors) degree in Marketing at the University of Chester from 2012 to 2015.