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Davide D'Andrea Ricchi is the Chief Executive Officer and Founder of Sviluppo Franchising, where business models in franchising have been created and developed for over 15 years. As an Adjunct Professor at Università degli Studi Guglielmo Marconi, Davide teaches "Metaverse Strategy" in the Digital Marketing program, focusing on the impact of new technologies on marketing processes. At 24ORE Business School, Davide serves as a franchising instructor, using practical teaching methods to equip students with market-relevant skills. Additionally, Davide has authored two best-selling managerial books for Forbes Italia, and has contributed to Millionaire magazine, where insights on franchising trends and success stories are shared. Davide holds multiple degrees including a Law degree from Università degli Studi di Teramo, an MBA from 24ORE Business School, and a Master's in Knowledge Organization from Università degli Studi 'Gabriele d'Annunzio' di Chieti.