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Johan Holmqvist is a seasoned professional with extensive experience in business architecture and digital development. Currently serving as a Senior Affärsarkitekt at Fora AB since February 2016, Johan has played a pivotal role in the company's transformation program, focusing on strategic shifts, capability modeling, and business model development, essential for the procurement and decision-making of new insurance and financial systems, digital customer interactions, and CRM solutions. Previously, as Head of Development for Digital Channels at Fora AB from May 2007 to 2015, Johan was responsible for enhancing digital customer interactions and implementing customer-centric approaches. Johann's earlier roles include Project Manager at Dropit, Business Intelligence Analyst at Fichet Bauche, Advertising Manager at Etheraction AB, and Project Manager at Framfab. Johan holds several certifications in business architecture and enterprise architecture from Cordial Business Education and has a background in education from Stockholm University and Gotland University.