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Jenna Sweetman is a seasoned digital engagement specialist currently employed at FIRST since February 2020, where responsibilities include developing strategic social campaigns, managing social media presence for over 250,000 followers, and executing targeted advertising campaigns. Jenna has demonstrated significant growth in social media engagement, notably increasing Instagram followers by 9.4% in one year and achieving a 9% cross-platform engagement rate during a major event. Previous roles include freelance photographer, freelance social media manager, and digital marketing coordinator, with a strong focus on content creation, social media strategy, and brand development. Jenna earned a Bachelor of Arts in Communication Studies from Merrimack College.