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Yoni Yardeni is a skilled writer and editor currently serving as a Contributing Writer at Penske Media Corporation since June 2023, with notable bylines in WWD and Footwear News, and contributions to buyer's guides for leading brands such as New Balance and adidas. Since April 2023, Yoni has also held the position of Copywriter at Robin, focusing on social media content and UX copy. Previously, Yoni worked as a Staff Writer for HICONSUMPTION, where over 1,000 stories were produced, and as Assistant Editor for Intersect Magazine, overseeing music-focused content. With experience in various roles including news writing at HotNewHipHop and collaborating with photographers at The Grey Organization, Yoni Yarden's background is complemented by a Bachelor of Arts in Film and Digital Media from the University of California, Santa Cruz.