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Karin Kustavus has a long and varied work experience. Karin is currently the CMO at FoodDocs, a company that provides an AI-powered food safety system with an integrated HACCP plan builder. Prior to this, they were the Head of Estonian Marketing and Alumni Relations at the University of Tartu from 2015 to 2021. In this role, they were responsible for team leading, marketing strategies, brand development, alumni relations, budgeting, and marketing communication. Karin also served as a Senior Specialist for Marketing at the University of Tartu. In 2017, they co-founded Talentest. From 2013 to 2015, they were the Product Group Manager at Orkla Eesti AS (Põltsamaa Felix), where they were responsible for creating and implementing marketing plans, budgeting, branding, market analysis, product development and innovation. During their time at Orkla Eesti AS, they were awarded for the best ready-to-eat food with Põltsamaa Pickled Cucumbers and the best non-alcoholic drink in Estonia with Pai+ Smoothie.

Karin Kustavus obtained their Bachelor's degree in Business Administration and Economics from the University of Tartu in 2011. Karin then continued their studies at the University of Tartu, completing their Master's degree in Business Administration and Economics in 2013. In 2012, they also participated in a program at the Norwegian School of Economics (NHH) in International Marketing.