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Jori Ford has an extensive work history, beginning with their role as Internal SEO Director at InsuranceAgents.com in 2008. This was followed by their role as SEO/E-Marketing Manager at CME Group in 2010. Jori then worked as Account Director, SEO at Performics in 2011, and as Director of Paid, Owned, Earned Media at Rosetta, a Publicis Groupe Company, in the same year. In 2014, they took on the role of Head of SEO at SpotHero, and in 2015 they became Enterprise SEO/SEM Manager and Global Search Marketing Practice Lead at Ritchie Bros. In 2018, they moved to G2 Crowd as Sr. Director SEO & Content, and in 2020 they assumed the roles of Chief Marketing & Product Officer and Chief Marketing Officer at FoodBoss. Additionally, in 2020 they also took on the role of Program Leader at Northwestern University - Kellogg School of Management.

Jori Ford received a B.A. in Law & Society, OLS from Purdue University between 1999 and 2004. Jori obtained their high school diploma from Mother McAuley H.S. between 1995 and 1999. In 2018, they obtained a Hubspot Inbound Certification from HubSpot Academy. Jori also holds certifications in Google Analytics and is a Licensed General Contractor from the City of Chicago.