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Samantha Gutierrez is an experienced social media professional with a robust background in leading social media strategies for major publications. Currently serving as the Social Media Director and previously the Senior Social Media Editor at Food & Wine since July 2021, Samantha has achieved significant milestones including growing the follower count to 1 million and increasing social-driven traffic by 661% year-over-year. Prior roles include Social Media Editor at Robb Report, where a comprehensive social strategy resulted in a substantial increase in engagement, and Weekend Social Media Editor at Allure, focusing on content production and audience interaction. Samantha’s expertise extends to diverse social media management, content creation, and collaborative initiatives across multiple organizations, including Hearst and Condé Nast. Samantha holds a Bachelor of Arts in Journalism and Psychology from New York University.