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João Branco is currently a Conselheiro at Grupo Cimed and has experience as a Professor at EXAME, Pontifícia Universidade Católica do Paraná, and StartSe. João is also a host for the podcast Santa Correria and holds advisory roles at V4 Company and Food To Save. Previously, João worked at McDonald's as CMO Brasil / VP de Marketing and held the role of Presidente at ABA. Additionally, João was the Gerente Executivo de Marketing at Ferrero. João has a diverse educational background with degrees from The Wharton School, Northwestern University, IESE Business School, Hyper Island, IAE Business School, FGV, ESPM Escola Superior de Propaganda e Marketing, and USP - Universidade de São Paulo.