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Paula Löf has extensive work experience in the field of sales and account management. Paula began their career in 1997 at Amistella, where they worked as a Sales representative for 12 years. In 2011, they joined ManpowerGroup Solutions as a Sales Consultant for a year. Paula then transitioned to Fonecta Oy in 2012, taking on the role of Media Specialist. Over the course of 8 years, they progressed within the company and became an Account Manager. Currently, Paula is a Key Account Manager at Fonecta Oy, responsible for helping corporate clients find the best solutions for digital marketing and sales growth.

Paula Löf attended the Jyväskylä Educational Consortium from 2010 to 2012, where they pursued a degree in Liiketalous (business studies) and obtained a Merkonomi qualification. Additionally, they have obtained a certification in Digital Marketing from Google in February 2020. Paula also has a certification called "Great Specialists with Excellent Business Skills" from Fonecta Oy, although the specific month and year of the certification remain unknown.