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Güvenç Koçkaya serves as an Associate Professor at Yeditepe University, focusing on pharmacoeconomics and pharmaceutical policies, while also leading research initiatives involving students. As the Founder and Senior Partner of ECONiX Research, Güvenç provides tailored research services in market access and health economics for clients across Eastern Europe, the Middle East, North Africa, and Western Asia. Additional roles include Founder and Editor of Market Access Today, Partner at fonbulucu.com and CoinTürk Haber Portalı, and Market Access Lead at Infigo Sağlık. Güvenç's academic qualifications encompass a PhD in Pharmacology and Clinical Pharmacology from Istanbul University and various fellowships, including a European Market Access Diploma.