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Lance Halladay is a seasoned professional with extensive experience in creative direction, copywriting, and brand messaging. As the Founder of Foldly since December 2021, Lance focuses on enhancing customer experiences across all touchpoints. Involved in content creation as a Co-creator, Consultant, and Editor for the Scottie B. Cards YouTube Channel, Lance has helped elevate the channel's presence within its niche. Previous roles include Creative Director at BENlabs and iFIT, where Lance led messaging strategies and crafted various marketing materials. Earlier in the career, Lance contributed as a Copywriter for several companies, developing advertising tools, programs, and marketing initiatives across diverse industries. An alumnus of Brigham Young University, Lance holds a degree in Advertising with a focus on Copywriting.