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Mike Waters is a Strategy Director with experience working across various well-known brands such as Renault, Dacia, Tourism Ireland, Cushelle, Essity, Virgin Trains, Budweiser, Freeview, PokerStars, and CRUK. He has achieved notable successes like winning a Silver Effie for Sustained Success on Cushelle, a Bronze Effie for Renault's Papa Nicole campaign, and contributing to the successful restart of Ireland's tourism industry post-Covid. With a background in Applied Linguistics and English Studies, Mike has a solid educational foundation to support his strategic expertise in brand positioning, digital strategy, communication planning, and new product development.