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Kristen Hartman is President, Specialty Brands (Auntie Anne’s, Carvel, Cinnabon, and Jamba) and President of Cinnabon & Carvel. Hartman joined Focus Brands in 2012 as Vice President of Marketing, Cinnabon, where she oversaw brand marketing, menu innovation, and consumer engagement strategies. Her leadership was instrumental in the brand’s resurgence as a global icon. In 2015, she advanced to SVP of Global Marketing for Auntie Anne’s, Carvel and Cinnabon brands where she developed unique, multichannel marketing solutions in support of Focus Brands’ strong global footprint. Most recently, as SVP Brand Marketing Strategy, Hartman led social media, public relations, and new concept development for all brands, and was a key contributor to marketing strategy for licensing and the Global Channels division.