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Alisha Washington Williams is a Senior Brand Marketing Manager at GoTo Foods, overseeing the go-to-market strategy for the iconic Cinnabon brand since March 2022. Previously, Alisha served as a Brand Marketing Manager, leading the GTM strategy for McAlister’s Deli and managing a cross-functional team to execute integrated marketing campaigns, driving significant business outcomes. Alisha has also held marketing roles at the Georgia Department of Economic Development and Zac Brown Collective, where project management and collaboration were key in launching major products. Earlier experience includes account management at Moxie for clients such as Delta Air Lines and Moe's Southwest Grill, as well as digital marketing strategy at RevLocal. Alisha began their career in public relations with roles at Mars Petcare, Freebairn and Company, and various internships while earning a Bachelor of Arts in Communication from Vanderbilt University.