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Florence Lemetais, is VP Customer, Marketing, and Business Development

Florence Lemetais, is responsible for accelerating the Group’s work to transform its customer experience, against a growing backdrop of digitalized and hybridized shopping methods, while guiding those customers toward ever more sustainable consumption.

Florence Lemetais is also responsible for driving business development levers: omnichannel sales promotion, pricing, merchandising and store concept.

With a degree in marketing from the European Business School and a DESS (postgraduate degree) in media law from the Sorbonne, Lemetais is an expert in marketing and customer relations. Having previously worked for the Disney, Havas, Publicis, Saint-Gobain and Grandvision groups as well as the Alain Afflelou and Monoprix brands, since 2019 Lemetais has been head of marketing and customer relationships at Vinci Autoroutes and General Manager of its toll operator subsidiary Ulys.