LaCrystal (TheCre8tor) Robinson is an accomplished marketing professional with extensive experience in demand generation, acquisition marketing, and product marketing across various industries. Currently serving as Demand Generation Manager at Flywire since April 2021, LaCrystal also created the Say YES! Lifestyle Blog in January 2016, aimed at empowering women of color. Previous roles include Acquisition Marketing Manager and Demand Gen. Marketing Programs Manager at LogMeIn, Demand Generation Specialist and Product Marketing Specialist at PTC, and CxO Audience Communications Associate at EMC, among others. LaCrystal's early career development included participation in selective programs such as The Partnership, Inc. and Management Leadership for Tomorrow, enhancing leadership skills and professional acumen. LaCrystal holds a Bachelor of Science in Marketing from Claflin University and has experience as an exchange student at Amity University.
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