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James Frasche has several years of experience in product and business development, sales and marketing, and executive roles. James has worked for Flume Water as the Chief Revenue and Growth Officer since 2023. Prior to this, they held roles at red violet, GeoPhy, Equifax, and IntelliReal in various executive positions, including EVP of Product and Business Development and Chief Client Officer. Frasche also started their own business, Rapid Fire Records, Inc., and worked briefly at First Data Corp. as a product manager.

James Frasche has a Bachelor of Science in Business Administration with a focus on marketing from the University of Colorado Denver. James also has a Master of Business Administration from the University of Denver - Daniels College of Business. In addition to their degrees, Frasche has obtained two certifications throughout their career. In 2009, they received their certification as a New Product Development Professional from the Product Development and Management Association (PDMA). Most recently, in November 2016, they earned their Direct Certified Marketing Professional certification from the DMA.