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Sarah Oknick is an accomplished professional with extensive experience in sales, product development, and strategic leadership. Currently serving as the Director of Ideation at NextLab since May 2023, Oknick formulates tailored workplace strategies. Previously, Oknick held various leadership roles at ILLUME, including Senior Vice President, where responsibilities encompassed overseeing strategic plans, driving sales growth, and leading a 21-member team. Oknick has a proven track record of exceeding sales targets, managing high-profile retail partnerships, and successfully navigating challenges such as the COVID-19 pandemic. Earlier experience includes positions at Gasket Studios, MOSQUITO Inc, Target, and Automotive Parts Headquarters, Inc., showcasing a diverse background in business development, account management, and marketing. Oknick holds a Bachelor of Science in Marketing from St. Cloud State University and a certificate in Adobe Creative Suite from Minneapolis College of Art and Design.