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Lauren Conner is a seasoned business development professional with a strong background in sales and lead generation. Currently serving as a Senior Business Development Lead at Fluent Commerce since June 2023, Lauren is instrumental in shaping the North American Business Development Strategy and creating comprehensive sales resources for Business Development Representatives. Previously, Lauren held various positions at Listrak from January 2017 to June 2023, culminating as Sales Development Lead, where responsibilities included managing a large portfolio of accounts, analyzing digital marketing strategies, and mentoring a team of sales representatives. Lauren's accolades include multiple sales excellence awards and recognition as Rookie of the Year in 2017, reflecting a consistent track record of performance and leadership in the retail and e-commerce sectors. Lauren earned a degree from West Chester University of Pennsylvania between 2014 and 2016.