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Darren Brice is an experienced technology leader with a strong background in multi-channel systems and architecture. Currently serving as the Director of Technology and Architecture for Strategic Clients at Fluent Commerce, Darren has previously held significant positions at JD Sports Fashion plc, including Associate Director of Multichannel Systems and Architecture and Group Head of Multi-Channel Systems Architecture and Solutions Design. Additionally, Darren led the Multi Channel Innovation Labs and managed digital development at ActivInstinct and GMG Radio, showcasing a diverse skill set in digital development and technology management.