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Erica Kaplan is a Paid Media Manager at Fluency Firm, with previous experience as a Senior Biddable Media Planner at Mekanism and various roles in marketing and media companies such as HK Digital Media, QDL Agency, and Atlas Entertainment. Erica holds a Bachelor of Arts from UC Santa Barbara in International/Global Studies. Their expertise lies in managing paid social and search campaigns, developing target profiles, and working with cross-functional teams to optimize campaign performance. Erica has a proven track record of increasing revenue and market share through compelling new business pitches and effective client relationship management.