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Heeth Varnedoe is the Chief Transformation Officer at Flowers Foods. Most recently, he served as senior vice president of DSD Regions/Sales.

As CTO, Varnedoe is responsible for overseeing the implementation of key, cross-functional initiatives that advance Flowers' long-term strategic plans. One area of immediate focus for Varnedoe is Flowers' digital and enterprise resource planning initiative. This is a newly launched, multi-year effort to transform the company's organizational capabilities, implement new technologies, and make data-driven decisions.

Varnedoe joined Flowers Foods in 1990, holding a number of management positions, including president of the company's bakery in Jacksonville, Florida. He left Flowers in 2000 to pursue other business interests and rejoined in 2012 as vice president of national accounts. In 2016, he was promoted to president of the company's Phoenix, Arizona bakery and was named to his current role in 2017.