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Bill Baratta has over 28 years of experience in sales and distribution within the food industry. Currently serving as Market VP of Sales for Tampa/Lakeland at Flowers Foods & Subsidiaries since April 2022, Baratta has previously held roles including Area Sales Director at Flowers Baking Co and Independent Distributor at Flowers Foods & Subsidiaries. Prior to these positions, Baratta worked as an Rt Salesman at Ibc Wonder Bread and as a Produce Manager at Albertsons, showcasing a diverse background in sales, distribution, and management.