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Freddie Baez has a diverse range of work experience in the marketing and advertising industry. Freddie began their career as a Market Manager at Relay Worldwide, where they were responsible for implementing and executing local market initiatives for top premium spirits brands. Freddie then moved on to become a Partner at Urban Diverse Marketing, where they worked for eight years before joining Legacy Marketing Partners as an MBN Supervisor. At Pierce Promotions, Freddie served as a Senior Regional Manager, overseeing large-scale retail programming for Walmart. Freddie later joined GTM Inc as the Director of Experiential and Strategic Programming, focusing on developing and implementing creative concepts. Currently, Freddie works as a Managing Partner at TCG Collective, managing agency partnerships and serving as the chief strategist for experiential activations and branded content platforms. Freddie has also held roles as Vice President at Flowers Communications Group, where they focused on developing innovative brand experiences for clients such as Honda and Jack Daniels.

Freddie Baez attended the University of Illinois Chicago from 1992 to 1997, where they obtained a Bachelor's Degree in Communication and Media Studies. Prior to their university education, they also attended Washington HS, but no specific degree or field of study information is provided.