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Michel Lajoie is a highly experienced professional in the CPG industry, specializing in strategic planning, go-to market strategies, sales, distribution, and team leadership. With a background in finance and business, Michel has held various executive roles such as Managing Director, Vice President of Sales, and Vice President of Business Development in companies like Keurig Canada, HJ Heinz Canada, and District Ventures Accelerator. Michel's expertise lies in driving business growth, implementing new pricing strategies, onboarding new partners, and developing sales processes to improve focus and communication. With a track record of increasing sales and leading successful teams, Michel is a valuable asset in the industry.