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Ben Cruikshank is an experienced professional in sales and client strategies, currently serving as President at Flourish since June 2018, where the focus is on innovative solutions for financial advisors. Prior to Flourish, Ben held various leadership roles at Betterment, including Director of Sales for Betterment for Business and Head of Flourish Client Strategies, contributing to the establishment of the sales division. Ben's earlier experience includes a Sales Director role at NewsCred, where achievements in the financial services vertical included managing sales operations and developing client relationships with Fortune 500 companies. Additional roles include research assistant at Wellen Lab, policy intern at Green America and the American Sustainable Business Council, and Advertising Accounts Manager at The Daily Pennsylvanian. Ben holds a Bachelor of Arts in Economics from the University of Pennsylvania.