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Lorenzo Cascino serves as the Vice President of Business Development & Marketing for the West Coast Region at Florim Ceramiche since January 2023. Previously, Lorenzo held the position of Managing Director for both Business Development and the overall company at Visionnaire Home Philosophy from January 2016 to August 2022. Prior to that, Lorenzo founded ITALIAN DESIGN & DISTRIBUTION INC., focusing on the importation and distribution of luxury brands. Additional experience includes roles as Brand Ambassador at Armando Testa, CEO of Savile Row srl, and Founder/CEO of Unbranded Communication & PR. Earlier in the career, Lorenzo worked in account management and new business development at renowned advertising agencies such as BGSD'ARCY/LEO BURNETT, PUBLICIS, and OGILVY & MATHER. Lorenzo holds a degree in Political Science from Università degli Studi di Milano.