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Charles Armitage is the co-founder and CEO of Florence, a healthcare startup. Prior to Florence, they worked as a doctor for the NHS.

Charles Armitage attended Winchester College before going on to The University of Edinburgh to earn their degrees in medicine. Charles has a Bachelor of Medicine, Bachelor of Surgery (MBChB) as well as a Bachelor of Science (B.Sc.) in Sports and Exercise Medicine. In addition, they are certified by The Royal College of Surgeons of England as a Member of the Royal College of Surgeons England.

Some direct reports include Derek Brown - Managing Director, Team Scotland & North, Atish Patel - Head of Finance, and Fiona Millington - Chief Nursing Officer.