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Jamie Sutton

Director, Marketing at FloraCraft

Jamie Sutton is the current Director of Marketing at FloraCraft. Jamie has over 10 years of experience in the marketing field. Jamie started their career as a Marketing Assistant at Sassy, Inc. where they worked for one year before being promoted to Assistant Brand Manager. In this role, they worked with the Research and Development (R&D) and Marketing teams to coordinate all aspects of new product development. Jamie utilized internal, external and purchased data to create marketing and sales presentations which identified trends, highlighted exceptions and analyzed market competitors. Jamie coordinated all aspects of developing annual product catalogs including photography, copy, and production. Jamie also coordinated the development and production of packaging for new products including design, copy, graphics, printing, and assembly. Jamie also worked with marketing directors to set strategic direction for websites and social networks. In addition, they managed all marketing functions for bib and sippy cup categories under the Sassy brand including analyzing market research, preparing sales presentations, coordinating package production, working with designers to achieve optimal product aesthetics, translating package copy as well as consumer inquiries from English to Spanish and reverse.

Jamie Sutton graduated from Instituto de Alhambra with a Bachelor of Arts in Advertising; Public Relations/Spanish. Jamie then attended Grand Valley State University for their Masters in Business Administration.

Jamie Sutton reports to Eric Erwin, President & CEO. Some of their coworkers include John Nielsen - CFO, Annie O'Vonnor - VP of Supply Chain, and Marla O'Dell - VP of Sales & Business Development.


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