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Siobhan Hayes has held various positions in the marketing and sales fields since 2009. In 2009, they were a Marketing and Events Assistant at the Sydney Harbour Foreshore Authority and a Sales and Marketing Assistant at Contours Australia. In 2010, they were a Marketing Coordinator at Occupancy. From 2011 to 2014, they were a Marketing Executive and Marketing Manager at Stayz. In 2018, they held a Digital Marketing Manager (Contract) role at Rabobank Australia & New Zealand. From 2016 to 2019, they were a Co-Founder and Head of Marketing at easyshare, which was acquired by Yabonza, and a Marketing Director and Marketing Lead at Float.com.

Siobhan Hayes attended Port Hacking High-School and later received a Bachelor of Commerce from UNSW, majoring in Marketing, Tourism Management, and Business Economics.