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Heming L. is an accomplished analytics professional with extensive experience in product and digital analytics. Currently serving as the Manager of Product Analytics at Flipp since August 2021, Heming leads a team focused on product analytics and drives data-driven decision-making by implementing an analytics measurement framework. Previously, at Loblaw Digital, Heming managed digital product analytics for the online grocery business, improving conversion rates through user behavior data insights. With a strong background at BMO Financial Group as a Digital Analytics Manager and experience consulting at GTB, Heming has demonstrated expertise in data strategy and marketing campaign optimization. Early career roles at Shaw Communications and OgilvyOne provided foundational skills in digital analytics and project management. Heming holds a Bachelor’s Degree in Marketing from Beijing University of Chemical Technology and furthered education at Sheridan College.