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Ashwin S is a Senior UX Researcher at Flipkart since February 2022, specializing in research on shopping funnels and enhancing user-centric experiences. Previously, Ashwin worked at ShareChat as a UX Researcher II and User Experience Researcher, focusing on enterprise tools and driving growth through design and research. Earlier roles include UX Designer at GyanApp, where Ashwin redesigned a knowledge-sharing platform, and Design Researcher at EnAble India, concentrating on service design for individuals with disabilities. Ashwin's experience also includes positions as a User Experience Designer at BlueJeans Network and Web Designer at 2adpro. Academically, Ashwin holds a Master's in Design with a focus on human-centered design from Srishti Manipal Institute of Art, Design and Technology, alongside a Bachelor's in Visual Communication from Madras Christian College.