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Natalie Willoughby has a diverse work experience in the marketing and advertising industry. Natalie started their career as a Key Account Manager at The New Zealand Herald in 2002 and later moved on to work as an Account Manager at CREATIVE JUICE ADVERTISING LIMITED, where they managed the Vodafone NZ account. In 2006, Natalie joined Flight Centre Travel Group (New Zealand) as an Advertising Manager. Natalie then progressed within the company, taking on roles such as Direct Marketing Executive, Direct Marketing Manager, and eventually becoming the Head Of Corporate Marketing in 2019. Natalie has a strong background in marketing and advertising, particularly in the travel industry.

Natalie Willoughby completed a Bachelor of Commerce degree in Marketing & International Business from The University of Auckland between 1995 and 1998. Natalie also obtained a Certificate of Digital Marketing from the Marketing Association in 2017 and attended the Marketing Week Mini MBA with Mark Ritson in 2018.