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Amra Durakovic, APR has extensive experience in the field of communications and public relations. Amra is currently working as the Head of PR and Communications at Flight Centre Travel Group Canada. Prior to this role, they served as the Global Manager of Media Relations - Communications at ruby from 2021 to 2023. Amra also has a wealth of experience as a Senior Communications Advisor at their own consulting firm, Amra Durakovic Consulting, from 2016 to 2022. Amra has also held positions as a Senior Communications Consultant at PUNCH Canada Inc. in 2015, a Client Lead & Publicist at kg&a from 2013 to 2014, and a Manager of Public Relations at Messe Frankfurt HK Ltd from 2007 to 2012. Amra's career started as a Public Affairs Consultant at UNHCR, the UN Refugee Agency, Hong Kong in 2006, and they also worked as a Communications Assistant at Aramco Overseas Company B.V. from 2004 to 2006.

Amra Durakovic, APR completed a Diploma in Marketing - Digital at McMaster University from 2019 to 2020. Prior to that, Amra obtained a Bachelor of Arts (BA) in Canadian Studies from York University, though the specific years are not provided.