蹤獲觴豐

Lily Petherick is a Principal at Flex Capital since April 2022, specializing in investments in Seed Stage companies with a focus on Data, AI, Sales & Marketing technology, and Vertical SaaS. Previously, Lily spent over three years at Tessian, initially as a Marketing Associate, where the foundational inbound lead system and SEO strategy were developed, progressing to roles including Marketing Operations Executive and Marketing Operations Manager, where Lily centralized marketing technology, optimized performance through metric reporting, and enhanced team infrastructure. Lily's earlier experience includes internships in commercial strategy and teaching assistance, complemented by a degree in Human Geography with Study Abroad from the University of Exeter.