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Groch joined FleishmanHillard in March 2018 as a senior vice president and global lead of data analytics and innovation. In that role, Groch brought experience in the strategic application of research, data and technology across a variety of industries, including nine years with the research and analytics division at Edelman. Groch also served as chief technology officer for Clayco, a U.S.-based commercial construction company, and was the co-founder of a Chicago-based healthcare startup, Mondopoint. Before launching Mondopoint, Groch served as head of product innovation for Mission Metrics, the data products subsidiary of Mission Measurement responsible for the development of the Impact Genome Projectâ„¢.

Groch's work has been recognized by various academic and professional organizations. He's been published in the Stanford Social Innovation Review and served as a keynote speaker at the Nonprofit Technology Network's Leading Change Summit. He was recognized on the PRovoke 2022 Innovator 25 list and is a recipient of the Chookaszian Prize in Risk Management from Northwestern University. Groch earned his MBA with a concentration in analytical finance from the Kellogg School of Management at Northwestern University and holds a Bachelor of Science in computer engineering from the University of Illinois at Urbana-Champaign.