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Iria Pico is a seasoned professional in digital analytics and eCommerce management with extensive experience spanning over a decade. Currently serving as a Digital Analytics Consultant at Flat 101 since August 2022, Iria also holds a leadership position at Datola, a community focused on data and digital analytics. Previous roles include CRO & Data Analyst at Garaje de Ideas and Digital Analyst positions at Premium Leads S.L. and Improving Metrics, specializing in digital measurement and retail analytics. Iria's earlier career includes eCommerce management at Disashop and graphic design at Vtelevision, complemented by a robust educational background in UX/UI design, eCommerce management, and audiovisual communication from renowned institutions.