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Cheryl LaFoy has extensive work experience in various leadership roles within operations, real estate portfolio management, and event operations. Cheryl currently holds the position of Vice President, Fleet & Demand Operations at FLASH since June 2022. Prior to that, they worked at REEF where they held roles such as Head of Real Estate Portfolio Management, Vice President of Transitions, and Director of Transitions from 2018 to 2022. Before joining REEF, Cheryl served as the Vice President for Business and Event Operations at the Atlanta Dream WNBA from 2016 to 2018. Cheryl also has a strong background in event operations at the Georgia Tech Athletic Association, where they held roles ranging from Director of Event Operations to Assistant Director of Communications between 2003 and 2016.

Cheryl LaFoy obtained their Bachelor of Science degree in Industrial Engineering from the Georgia Institute of Technology. Cheryl attended the university from 1998 to 2002.