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Sahar Elmi is an accomplished professional with extensive experience in brand engagement, market research, and creative strategy. Currently, Sahar serves as the Director of Brand Engagement at OptiBrand Rx and the Director of Market Research at FlashField, while also being the Founder of Crux, an integrative creative firm specializing in content curation and brand activation. Previous roles include Lead Concept Strategist at Newbury Hotel and Digital Marketing and Branding at Koy. Sahar has developed thematic narrative language and brand image strategies, enhancing market presence and engagement through innovative marketing campaigns. Sahar's educational background includes degrees from UMass Boston and Suffolk University.